Hiring new employees is becoming an issue in HR as economies recover from the pandemic. According to XpertHR, recruiting and hiring have been a top priority for HR professionals, with around half of managers planning to increase their workforce by 2021.

In addition to typical activities like posting to job boards or searching for potential candidates on LinkedIn, modern HR professionals may want to apply some basic SEO skills to find candidates faster.

How SEO can be beneficial for HR SEO skills

SEO stands for search engine optimization. Although traditionally viewed as a marketing specialization, some of its fundamental skills and an understanding of how it works can assist an HR professional in success in their recruiting duties.

Wouldn’t it be amazing if an HR job appeared on the first search results page for the position in the desired location? This could help immensely in increasing the flow of quality applicants. Also, keep in mind that every job board.

Be it Indeed, Monster, or any other, uses similar or even Google algorithms to search for vacancies on the site. Therefore, optimizing your job postings with SEO will go a long way in attracting candidates faster.

Use keywords

Using specific keywords can push your job page higher in search results. This will make your job posting visible to more candidates looking for something specific and not just jobs available on Google, such as job openings. B. “Web developer jobs.” So, your job is to find the keywords that potential candidates are using in their searches.

To do this, you need to do some keyword research. Don’t worry, and it’s not complicated since the different tools do everything almost automatically. Also, most of them have demo accounts, so you can understand how everything works for free.

One such tool is the SE Ranking Keyword Research Tool, which helps you analyze keywords select the best searches that rank well.

And examine the top searches for each keyword you choose. To achieve the desired result, enter your “initial word” (job title in your case) into this SEO software.

Keyword research will help you understand how people search for jobs. With a specialized Keyword Research tool, you will see

  • People use the exact words when searching for similar jobs and their search volume. You can see if people use words like “full-time” or “required level” when looking for a job.
  • Whether users use location keywords such as city, region, state, or a specific business name.
  • Similar keywords to use when searching for the same jobs.
  • Specific keywords that can be very relevant to this job. These are useful if you are looking for one particular employee.

Understanding how candidates use search engines to find jobs is just part of publishing a relevant job posting that ranks high in search engines and attracts more leads and clicks.

Consider ranking factors for the job title SEO skills

Many ranking factors touch your job page, but the most important is the job title. The following tips will help you improve it:

  • People use the exact words when searching for similar jobs and their search volume. You can see if people use words like “full-time” or “required level” when looking for a job.
  • Whether users use location keywords such as city, region, state, or a specific business name.
  • Similar keywords to use when searching for the same jobs.
  • Specific keywords that can be very relevant to this job. These are useful if you are looking for one particular employee.

Understanding how candidates use search engines to find jobs is just part of publishing a relevant job posting that ranks high in search engines and attracts more leads and clicks.

Consider ranking factors for the job title SEO skills

Many ranking factors touch your job page, but the most important is the job title, and the following tips will help you improve it.

  • Accurate Job Title – Make sure it includes a precise job title and, most notably, how ordinary people speak about it.
  • Include relevant additional information – Mention the type of employment you offer, whether it is an internship, part-time, remote, full-time, etc
  • Keep it short – Typically, the job title will appear as a page title in search results. Therefore, it should not exceed 60 characters be concise but attractive.
  • Put Your Brand Name On – Some job seekers may be looking for a job with a specific company, and here’s your chance to get noticed!
  • Avoid anything that isn’t necessarily search-related: something like “commitment to team culture” or “great opportunity” should be taken out of the title and the job description.

Also, use Google Trends to review volume data for specific keyword searches to choose the correct job title wording. It’s helpful to check HR trends in multiple regions and languages to improve your chances of finding a candidate faster.

It can happen that the same work is fashionable in one area and goes unnoticed in another. For example, in the screenshot underneath, you can see that web developer jobs are surprisingly better for Utah residents.

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