Promote Your App is essential if you want users to learn about it and download it. As of June 2016, Android users could choose from 2.2 million apps on Google Play. In the Apple App Store, the figures are not much lower since there are 2 million apps available.

At this time, people spend an average of 2 hours and 34 minutes online. For this reason, knowing how to design good mobile marketing strategies has become a fundamental aspect for SMEs and companies that have seen the opportunity to attract customers in a much more natural way.

This concern of companies to incorporate the mobile device into their customer acquisition strategies has meant that spending on digital advertising is surpassing traditional advertising.

Because the mobile is no longer that unknown of yesteryear but has already reached its maturity. Users are already prepared to face, see, suffer and why not even buy through mobile marketing campaigns.

Acquisition Strategies

At this time, people spend an average of 2 hours and 34 minutes online. For this reason, knowing how to design good mobile marketing strategies has become a fundamental aspect for SMEs and companies that have seen the opportunity to attract customers in a much more natural way.

This concern of companies to incorporate the mobile device into their customer acquisition strategies has meant that spending on digital advertising is surpassing traditional advertising.

Because the mobile is no longer that unknown of yesteryear but has already reached its maturity, which means that users are already prepared to face, see, suffer and why not even buy through mobile marketing campaigns

Advantages and Disadvantages of Promote Your App

  • One of the main characteristics of mobile marketing is that it is a relatively new channel, which means that our eyes are not so oppose to this type of mobile advertising.
  • Now, there are many advantages to incorporating mobile marketing into your online marketing strategies to attract customers.
  • The fact that user Advantages and disadvantages of doing mobile marketing campaigns
  • One of the main characteristics of mobile marketing is that it is a relatively new channel, which means that our eyes are not so oppose to this type of mobile advertising.

Now, there are many advantages to incorporating mobile marketing into your online marketing strategies to attract customers.

  • The fact that users carry their mobile devices with them almost 24 hours a day means that mobile marketing communication campaigns have a higher response rate and penetration rate . In addition, mobile campaigns are carried out in real time, which allows for greater speed and adaptability
  • As it is a bidirectional channel, it will allow a much more personal communication between the sender and receiver of the message. Allowing you to create a more defined profile of your target customer.
  • The mobile phone market is constantly growing, making it possible to reach a broad market of actual. And potential customers as long as these mobile marketing campaigns are not intrusive and invasive. Their mobile devices with them almost 24 hours a day means that mobile marketing communication campaigns have higher response and penetration rates. In addition, mobile campaigns are carry out in real-time, which allows for more incredible speed and adaptability.
  • As it is a bidirectional channel, it will allow a much more personal communication between the sender and receiver of the message. Allowing you to create a more defined profile of your target customer.

The mobile phone market is constantly growing, making it possible to reach a broad market of actual. Potential customers as long as these mobile marketing campaigns are not intrusive and invasive.

Tips To Promote Your App In The Market

promoting app

  • Show your app before launching it to the market.
  • Create content.
  • Create demo videos.
  • Launch a website or download page.
  • Use app store optimization to get found.
  • Show your app before launching it to the market

You can use your social media accounts to cabinet your app while it’s in development and implore responses and ideas from your future users. However, when you launch your app, change the link in your social media bio to direct you to the app store download. Remember that your traffic goal to the site seeks to generate more downloads.

Create Content

Take the time to create content that clearly explains how to use your mobile app. This content should comprise blog posts, press releases, social media content, website copy, and email marketing copy.

Create Demo Videos

Create a video viewing how to use your mobile app. You can easily do this with a program like Camtasia, which allows you to take screenshots and record voiceovers simultaneously.

Launch A Website Or Download Page For Your App

To balance your social media efforts, you should launch the download page even if your app hasn’t been release yet. Direct users to the download page and let them watch your demo video. Please encourage them to mark up for an email aware that will allow them to download once your mobile app is release.

Use App Store Optimization To Get Found

Best practices include optimizing your app title with relevant keywords. When you submit your app to these different app stores. Make sure you fill in all the most pertinent categories so users browsing the categories can find you.

Conclusion

Promote Your App is advisable to create an explanatory landing page. In it, you must clearly and concisely explain what your mobile application will offer. Explain the functionalities that the user can use if they download it.